Optimizing collaborator recruitment and maintaining engagement via social media during large multicentre studies: lessons learned from the National Audit of Small Bowel Obstruction (NASBO).
Sayers, A. E.
Lee, M. J.
Smart, Neil J.
Fearnhead, N. S.
JournalColorectal disease : the official journal of the Association of Coloproctology of Great Britain and Ireland
RightsArchived with thanks to Colorectal disease : the official journal of the Association of Coloproctology of Great Britain and Ireland
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The National Audit of Small Bowel Obstruction was a UK-wide study active in early 2017. A Twitter© account was used to interact with collaborators and the public throughout the study to assess whether the use of social media improved study engagement and to establish which Tweet signature styles achieved the highest levels of reach and engagement.